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Search results for “advertising campaign”
The disappointing life of hotel industry booking site Room Key
07/12/2016
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10:33:19 AM
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Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
Hotels turn to ‘member’ discounts to battle travel websites
07/11/2016
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5:03:09 PM
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Online travel agents captured about 15% of U.S. net bookings last year, major hotel operators are taking a new tack to reduce payments to fast-growing online travel websites: lower prices to direct-purchase customers.
Influencer marketing is ideal for hotels
07/11/2016
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6:16:05 PM
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Since consumers are more likely to engage with and purchase goods and services promoted by the voices and people they trust, hotels can use influencer marketing strategy.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Google Maps will let brands advertise with promoted pins and other tools
05/25/2016
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11:15:37 AM
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On Tuesday, Google took the wraps off of new local search ads on Google Maps. Advertisers with physical business locations will be able to highlight where they are when Google users search for things like “hotel” or “tours”.
Executing on a marketing plan – hello, TV
04/26/2016
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9:06:29 AM
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Very few online travel companies can try and compete with the likes of Expedia Inc and the Priceline Group in ad-spending power and brands such as Secret Escapes have found some old school marketing tactics have worked out extremely well.
Accor's €225m digital investment to 'battle' OTAs
05/12/2016
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3:05:45 PM
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AccorHotels invested €225 million in eight “digital innovation” programmes and opened the accorhotels.com site to independent hoteliers last year.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016
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6:25:45 PM
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Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
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